Nathan’s Famous the first-ever official hot dog of Major League Baseball under a new sponsorship agreement announced Tuesday.
MLB announced today that Nathan’s Famous Inc., the fast-food chain that started as a Coney Island stand in 1916, will be the league’s official hot dog, putting the wiener alongside other sponsorship categories including lawn care, cloud storage and insurance.
“Baseball’s the national pastime for America, and Nathan’s has been serving hot dogs for well over 100 years. It’s a natural fit,” Scott Harvey, executive vice president of Nathan’s Famous, told FOX Business. “Having our brand out there is certainly special for us. Being associated with Major League Baseball is an incredible event.”
“A game doesn’t feel complete without enjoying a hot dog,” Wayne Norbitz, a Nathan’s executive board member, said in a statement.
Neither MLB nor Nathan’s disclosed financial terms of the agreement,