With a little over five hundred days left until the opening ceremonies of the 2012 Summer Olympic Games in London, we’re getting more of glimpse into what the Brits have in store.
Their new Olympic park is slowly taking shape, including a velodrome, aquatics center and open air stadium, and the committee has recently appointed artists Edward Barber and Jay Osgerby to design the new Olympic torch. But to some people, the real calling card for any Olympic games has been, and will always be the logo, and London has chosen to go the ultra-modern, deconstructed route.
The symbol for the 2012 games seems to say, the parts of the whole are just as important as the big picture.
If you remember the 2010 Vancouver logo, multi-colored blocks, coming together to make a human figure, it put humanity front and center. Whether it is the city’s traditional association with the games, or its rugged, outdoors mind set, the logo celebrates the primal image of people striving for, well, anything. But, London’s abstract green, blue and red, jigsaw graphic are all about energy and power.
You’re not sure if the pieces are supposed to fit, which may hint at the thrill of the games. While Vancouver’s “man” logo lets us know that the games are about people, London appears to be symbolizing just how large this event might be.