Alberta Farm Family Grows Smart Phone Scan Code
In a day and age where businesses need to be unique in their advertising practices, one Alberta farm family has found a way to stand a cut above the rest
“So we were just king of flipping through some magazines, saw QR codes all over the place and thought they kind of look like a maze, I wonder if we can make one.” Rachel Kraay told the paper. “And it’s kind of snowballed from there.”
QR codes can be scanned with a smartphone, which then directs users to a website.
The encoded information will lead the phone user to the website for the family’s annual mazes. The Kraay family took to the sky where they held a smartphone against a window of the plane and scanned the QR code. It opened the phone’s browser and directed them to the website.
The QR cornfield has attracted curious strangers. It also attracted the attention of The Guinness Book of World Records. The QR scan code, which measures just shy of 29,000 square metres, making the maze the world’s largest QR code.
“We were pretty excited when it worked,” said Rachel about the first time they tested the QR code from the helicopter.
“We actually have a video of us doing it because (Guinness) wanted lots of documentation to make sure it actually happened.”
Over the years, the family’s previous mazes have included maps of Alberta, Canada, and team logos for the Edmonton Oilers and the Calgary Flames.