Beer at Burger King

As the economy is facing many different challenges, a variety of strategies are being used to reach out to consumers.

The latest example of this occurred when Burger King announced that they will be opening a Whopper Bar on Miami’ South Beach.

The location will not be like the traditional Burger King restaurant. Instead, it will have the famous sandwich that patrons can purchase quickly and ice cold beer, served 24 hours a day.

This is the second bar of this type that the company is opening, and it is signaling a change in the overall marketing strategy of the company. Where, they are focusing on those consumers who are wrestling with the recession and want to be able to enjoy their favorite foods.

Instead of spending the money at a five star restaurant, patrons now want something that is affordable and can offer them a unique atmosphere.

The combination of the Whopper and the beer is the latest attempt to address this shift in the psychology of the consumer.

It is also evidence that this could only be the beginning of: such types of strategies used in the future, if the location in South Beach is successful.

Get me A Whopper And A Beer!

In this particular case only time will tell if the company is successful.