Paris Hilton beer ad

While Brazilians are constantly thought for being sensual and sexual beings, it seems that one American woman may be too much for them. Paris Hilton, who is a well known American socialite, has been seen recently in a DeVassa beer ad where she is wearing a short black dress and rubbing a can of beer all over herself.

Due to the commercials sensual nature, Brazil’s Secretariat of Women’s Affairs is taking steps to prevent the ad from making its way to Brazil. While the ad may make it through the filters in most countries, Brazil has a clear law that prevents these types of ads. In Brazil beer ad regulations prevent a woman from being shown as an overly sexual creature.

According to a spokesperson for the Brazilian’s Secretariat of Women’s Affairs, the ad devalues women and particularly blonde women. While Hilton is wearing a black dress in the TV commercial, internet ads show her wearing lingerie.

In Portuguese, which is Brazil’s national language, the name of the beer, “DeVassa,” means naughty. Because of this, the current advertising campaign seems to make sense. Paris Hilton also seems to be the perfect model for the beer as she has been in similar ads in the past.