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Although Nielsen numbers are often revised after the initial report is released, the rise of almost 3% over the initial release left many observers stunned. Spokesmen for Nielsen say they are looking into what caused such an abnormal discrepancy, but they say the final numbers are accurate. The final number is also stunning considering both teams were from relatively small television markets, as opposed to last years teams who were from among the largest media markets in North America. Whether it was because of clever marketing, a need to escape from the doom and gloom of the current economic climate, or a contest between two evenly matched teams that took the game down to the final gun, Super Bowl XLIII set a new viewership milestone, even if it took a review to make it official. |
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