Orlando (eCanadaNow) - A tourist from Austria has died after being attacked and bitten by a shark off of Florida.  He was diving near the Bahamas in water at the time of the attack.

49-year-old Markus Groh was on a commercial diving trip last Sunday.  He was bitten 50 miles off of the coast of Fort Lauderdale, Florida.

What this particular company does is offers a "face to face" meeting with sharks.  They bait the waters with bloody fish parts to attract them.  They run trips for shark enthusiasts and photographers.

They stated there will be blood in the same water as the divers when this happens.

It proved fatal for this tourist who took part in the adventure.

He was airlifted to a hospital after being attacked, where he later died.

He was bitton on the leg.

The shark was seen but managed to get away.