London - Google's search engine is already the dominant player in the internet query business, with over 70% of all search engine hits beginning there, according to seoconsultants.com. In an effort to further cement their dominance, Google has introduce two new refinements to its search engine as of March 24, 2009. Both of these improvements are related to the use of searches with longer strings of keywords.
Google has now added a "searches relate to:" selection at the bottom of a search's results page. These are, in effect, searches that relate keywords in a query to completely different keywords that have a semantic connection. For example, a search for "physics theories" will return a suggestion to search for "string theory," "quantum mechanics," and "newton's laws."
The second improvement is the addition of longer snippets from each website returned by a query. These text descriptions have any and all keywords highlighted, so that a searcher can more quickly determine if a given website does indeed contain that for which they're looking. The longer the search query, the more context Google will return for each site found.
Both of these improvements should help Google retain its dominance in the internet search engine field.
