Hollywood (ECN) - YouTube, the popular video-sharing site is going to let advertisers pay to put ads into search results.

Google has been trying to turn YouTube into a more profitable set-up.

Google bought YouTube for $1.76 billion two years ago.

YouTube does not have much of a revenue model just yet though, but that is soon to change.

YouTube stated that the move is going to try and bring in new ways to help promote videos and such on the site.

YouTube is going to allow videos to be sponsored and such.

They will be displayed by search results the same way sponsored links show up with Google search pages.

The new ads are going to run in the U.S. only to start things off.