Justin Timberlake is creative Director of Bud Light: A Man Of Many Talents

Timberlake As New Title To Resume

Justin Timberlake is entertainments utility player. He sings, he acts, he performs sketch comedy, he designs art, he dances and now he is a beer executive.

You have read that right; Timberlake was just hired as the creative director for Bud Light Platinum, reports Yahoo News. Bud Light Platinum is Anheuser-Busch’s new triple filtered top shelf light beer.

The hiring was timed to double promote the beer and Timberlake’s upcoming new album, his first since 2006. The beer company is hoping to use Timberlake’s gigantic celebrity presence to push its new product. The hiring of Timberlake and the corresponding marketing campaign is planning to have Timberlake bring a creative, musical and social network push for Bud Light Platinum.

Justin Timberlake’s new album, “The 20-20 Experience”, will debut later this month and has already generated a lot of buzz for its first single release “Suit and Tie”. The brand’s first television commercial under Timberlake’s direction will air during The Grammy Awards on February 10th.

On The Web:

http://en.wikipedia.org/wiki/Justin_Timberlake
http://news.yahoo.com/justin-timberlake-becomes-bud-light-platinums-creative-director-192520171.html
http://www.budlightplatinum.com/index.aspx