Completing thirty Olympic standard squats wins Moscow commuters free metro tickets worth thirty rubles each. Passengers have a two minute time limit to complete their thirty squats and the squats are measured by a machine that also distributes the free tickets. The machine was installed on Friday at Vystavochnaya station in the eastern part of Moscow.

The machine and promotion are intended to instill commuters with "Olympic values" since the Russian city of Sochi is hosting the upcoming 2014 Olympic Games in February. Russians are being encouraged to exercise regularly and live healthy lifestyles. Gold medal gymnast Yelena Zamolodchikova was the first to win a free ticket on Friday. Zamolodchikova won two gold medals at the Sydney Olympics.

The squat machine for metro passes is just one of a number of projects to get Russians to exercise. The handles on some buses have been replaced with exercise bands. Stationary bicycles have also been placed on the street and citizens can ride them to charge their mobile phones and other devices.

The president of the Russian Olympic Committee, Alexander Zhukov believes that the Olympics are not just about watching athletes compete in the international sporting event. The Olympics "are also about getting everyone involved in a sporting lifestyle.”