[caption id="attachment_75580" align="aligncenter" width="640"] Tim Hortons Launches Quickpay Tim Card App For Smart Phones[/caption]Tim Hortons today announced new mobile payment options aimed at improving speed of service and enhancing guest experience in its restaurants throughout Canada and the United States. As part of the company's ongoing commitment to operational excellence and guest satisfaction, the strategy includes the adoption of technological innovations at both the restaurant level and through the company's popular TimmyMe™ mobile application.

"We're always looking to provide our Tim Hortons guests with the best overall customer experience, and mobile payment is one area that we feel can help streamline the average time spent at the order counter," said David Clanachan, Chief Operating Officer, Tim Hortons. "These new innovations offer secure, quick and easy payment alternatives, allowing our guests more time enjoying their favourite food and beverages."

Now available at participating restaurants throughout Canada and the United States guests using BlackBerry® 10 smartphones (including the BlackBerry® Q5, BlackBerry® Q10, BlackBerry®Z10 and BlackBerry® Z30 smartphones) will be able to register a Tim Card on the TimmyMe™ mobile app and use near field communication (NFC) tap-to-pay technology to complete their order. This is one of the first integrations of an NFC based stored value card solution with existing payment terminals. Future development plans will also see this platform expanded to Android 4.4 devices.

Tim Hortons has also launched a barcode payment pilot program in the Niagara region in Canada and at select USA Tim Hortons Cafe & Bake Shop restaurants in Maine, Michigan, New York, and Ohio. The barcode technology, which provides a scan-to-pay option once a Tim Card has been registered on the TimmyMe™ app, supports Apple devices running OS 6.0 or later and Android devices running OS 4.0 or later.

"Tim Hortons is taking a customer-centric and technology-neutral approach while leveraging mobile payments to create unique customer value and experiences," said Rick Oglesby, senior analyst, Aite Group. "It combines the benefits of the cloud with benefits of NFC into a single solution, making it one of the first of its kind in QSR and something we should see a lot more of in the future."

Guests looking for the fastest and easiest way to pay are encouraged to download the TimmyMe™ app on their mobile device and register a Tim Card to establish a payment balance in their personal account.

Tim Hortons has partnered with First Data Corporation, a global leader in payment processing and e-commerce solutions, to deliver tap and scan payments through their mobile gateway technology. First Data makes it possible for registered Tim Card users to securely make mobile payments and view their Tim Card balance and transaction history.

For participating restaurant locations, FAQs, and to download the TimmyMe™ mobile app, visit TimHortons.com/MobilePay in Canada and TimHortons.com/USMobilePay in the United States.