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Netflix Toys With New Price Plans



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[caption id="attachment_60149" align="aligncenter" width="640"]Netflix Unfair Advantage Halted By Court Judge Netflix Toys With New Price Plans[/caption]Netflix New Price Plans

Netflix has announced it is testing a new pricing structure that lowers the monthly rate for streaming video for some customers.

The monthly price for one or two devices has been $7.99. The company is testing a rate of $6.99 for streaming low-definition video on one or two devices. However, customers who want to stream high-definition video or video on more than one device would pay up to $11.99, depending on the number of devices they use, Bloomberg News reported.

The pricing test is designed to see whether Netflix can encourage more customers to pay for the extra content they stream on multiple devices, something not all customers have been doing. But industry experts are waiting to find out whether many customers are willing to pay more for a higher level of service, or whether most would simply downgrade to the $6.99 plan.

The lower monthly streaming rate is not available to all users now, but the company indicated it is something it will roll out to more people if it tests successfully.

"Netflix Tests Subscription Pricing Based on Number of Users," Bloomberg News:

"Netflix Knocks a Dollar off its SD Streaming Service for New User," Adweek:

Sean is a London (Ontario) based writer, and has been writing full-time for eCanadaNow since May of 2005, covering Canadian topics and world issues. Since 2009, Sean has been the lead editor for eCanadaNow. Prior to his work writing and editing for the eCanadaNow, he worked as a freelancer for several Canadian newspapers.. You can contact Sean at {Sean at] Google


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