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The Benefits of Using Virtual and Augmented Reality in Real Estate



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Modern technology has changed how people stay entertained, connected, and make purchases. The larger the purchase, the more technology can bear on it.

Buying a home is not like any other transaction you’ll ever make. Your home is where you and your family will live, and it’s also a long-term investment that stabilizes your finances. More people are turning to virtual and augmented reality to get a leg up in competitive real estate markets.

Please read on to learn more about how it works.

Virtual Reality Property Showings

How can you see property if it’s in another region or even a different country? Virtual reality has changed the way home buyers can check out faraway listings, a type of real estate transaction that surged in the past few years.

Data shows that buyers are 95% more likely to contact an agent after seeing a 3D listing, while agents are 9% more likely to sell the property. Virtual reality has already had a major impact on the real estate market, and it’s used elsewhere in the process, too.

VR Property Staging

Sellers spend a lot of money, sometimes thousands a month, to make their homes look nice and inviting to buyers. It’s hard to anticipate everybody’s style, so they hire designers to make the home appear enticing yet neutral.

Staged homes are attractive, yet it’s easy for buyers to imagine how it would look if it were their home. Virtual reality lets sellers stage their homes virtually for free. Sellers can even choose from various design options to control the interior’s style and aesthetic.

Don’t just enable buyers to see the home remotely via VR; control how it appears.

VR and AR for Unbuilt Projects

Indeed, the building doesn’t even have to be complete to be staged! VR technology lets people see architectural renderings of projects at the design stages. Meanwhile, augmented reality, or AR, lets people in a faraway location enjoy a much more immersive walkthrough.

Whereas virtual reality lets homebuyers see the home through a screen, AR makes it feel like they’re inside it and can move through it and look around as if they were there in person. Such convenient, compelling features are a game-changer in real estate.

Finding the Right Agent

Regan McGee’s modern real estate technology platform Nobul utilizes AI to connect homebuyers with the right agent for them in a secure and simple way. If you’re looking for a tech-forward agent, you can say so in the app, alongside your budget and other important real estate specifications.

Peruse the platform, compare agent profiles, and find the one that aligns best. Whether you’re a first-time homebuyer looking for competitive rates and cash back or a seasoned buyer looking for luxury housing, connect with the right agent for you right away.

In addition to dazzling new technology like AR and VR changing how people buy and sell homes, the platform’s powerful AI also works in tandem with old-fashioned personal expertise. McGee shared in an interview with SuperbCrew that he sees “technological advancements like Nobul and in other areas as being tools for real estate agents”

Classic real estate maxims like prioritizing “location, location, location!” are timeless and still apply. But the latest technologies like VR and AR have already changed how real estate is conducted and seem poised to evolve still more in the future.

Tomas Carbry possesses a decade of journalism experience and consistently upholds rigorous standards. His focus areas include technology and global issues.