Yahoo Looks to Generate New Interest by Denying Login Access Via Facebook & Google Accounts

Yahoo Looks to Generate New Interest by Denying Login Access Via Facebook & Google Accounts

San Francisco, California – Yahoo, Inc. has seen its user base decline as a percentage of market share from its dot.com boom glory days before rivals Google and Facebook rose to prominence. However, Chief Executive Marissa Mayer has come up with a hair-brained, as you were, novel idea to win customers back to their website: deny them login access via their Google, Facebook, Flickr, and other accounts. Users will now be compelled to create a yahoo login and password. Supposedly, the premise is that this inconvenience will spark enthusiasm among their users to discover just what Yahoo has to offer.

CEO Mayer, from Wausau, Wisconsin, is one of the most influential businesspeople in the United States with an estimated net worth of $300 million. She formerly worked as executive for Google. So it may be that she knows what she is doing. Then again, it may be her Finnish background getting the better of her. (Finns are well known for their legendary and indomitable stubbornness.) Mayer said that this move is in harmony with Yahoo striving to improve the user experience. Really? Isn’t the moving making it harder for the user experience of logging into Yahoo?

Admittedly, Mayer wants more people to see the changes Yahoo has undergone during the time her tenure began in 2012. The website now has a revamped news portal. Yahoo is the preferred new source for the American voting demographic known by the pejorative of “low-information voter”. The practice of logging in using credentials from other websites took effect in 2010 under the reign of former CEO Carol Bartz. However, Yahoo hasn’t justified their belief that the decline they’re seeing in users was caused by the robust login process or that by restricting the login process more users will visit their website.

Source:
http://economictimes.indiatimes.com/tech/internet/yahoo-to-stop-user-access-of-services-with-facebook-google-ids/articleshow/31449699.cms