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12 Years A Slave Racist Posters: Italian Distributor Apologizes (PHOTO)
12 Years A Slave Racist Posters
BIM Distribuzione, an Italian distributor of the movie “12 Years A Slave has issued a public apology for distributing promotional posters labeled as racist. These poster had pictures of Brad Pitt and Michael Fassbender on the poster despite their minor roles. The film’s star Chiwetel Ejiofor the star was not shown on the poster.
The distributor said the posters were used to attract a wider audience to view the movie. The posters have been taken off the market and new posters with the star have been printed. They apologized for the distraction and their poor judgement.
BIM Distribuzione said in a statement Monday the “inappropriate materials have now been withdrawn” and expressed “regret any distraction this incident may have caused.” BIM said the new posters feature only Ejiofor, who has been nominated for a Golden Globe for his portrayal of a freed black man who is abducted and sold into slavery.
The posters now have the star Ejiofor who received a Golden Globe nomination for his portrayal of a freed black man.
Social media fans following the movie deemed these posters racist. Sales agents Liongate Summit said these posters were not authorized or approved for distribution by film producers or licensors. Liongate has made every effort to pull these poster and make sure they are not distributed. Summit Entertainment a subsidy of Liongate is investigating the incident and plans to stop all distribution of the posters.
Many online fans saw this as a marketing technique using more popular actors to promote the movie.
Missing the point … These promotional posters for the movie 12 Years A Slave were released by the film’s Italian distributor. Source: Twitter
On The Web:
12 Years A Slave racist posters
http://www.news.com.au/entertainment/movies/distributor-apologises-for-racist-12-years-a-slave-posters-that-featured-brad-pitt-and-michael-fassbender-over-chiwetel-ejiofor/story-e6frfmvr-1226792209047
12 Years A Slave racist posters: Italian Distributor Apologizes
http://www.rollingstone.com/movies/news/12-years-a-slave-italian-distributor-scraps-racist-brad-pitt-ads-20131227
12 Years A Slave racist posters: Film Company Sorry
http://www.starpulse.com/news/Victor_Smith/2013/12/27/italian_film_distributor_apologizes_fo
Distributor apologises for ‘racist’ 12 Years A Slave posters that featured Brad Pitt and Michael Fassbender over Chiwetel Ejiofor
http://www.news.com.au/entertainment/movies/distributor-apologises-for-racist-12-years-a-slave-posters-that-featured-brad-pitt-and-michael-fassbender-over-chiwetel-ejiofor/story-e6frfmvr-1226792209047