Business
JD Power survey Shows AT&T is Top Dog
AT&T Customers Are The Most Satisfied
This was the first time that AT&T came in first on either survey. JD Power’s purchase experience scale goes up to 1,000 points and AT&T scored a 798. Verizon came in second with a very close 794. Sprint came in at than even closer third with 793. T-Mobile ranked last yet again and with a significant 784.
“There is nothing more important to us than listening to our customers and continually improving their experience at every opportunity, and it’s a job that’s never done,” said Ralph de la Vega, president and CEO, AT&T Mobility. “AT&T has the nation’s fastest and most reliable 4G LTE network, an unmatched selection of devices, and a broad choice of service plans. Being highest in customer service is yet another reason for customers to choose AT&T.”
“We look at customer service not as a department but as a discipline that must be applied in every part of our business, by each employee, for every customer,” added de la Vega.
“There’s a direct correlation between an efficient sales transaction process and improving satisfaction with the overall purchase experience,” said Kirk Parsons, senior director of the Telecom services division at J.D. Power. “The increased levels of satisfaction with website are partially due to the efficiency and immediacy of the experience driven by increasingly innovative online chat functions. Additionally, carriers have invested heavily in promoting and marketing the latest 4G devices to keep current customers loyal and encourage spending on more advanced services.”