mcdonald’s wings return 10 Million Pounds of Mighty Wings

McDonalds Left With 10 Million Pounds of Mighty Wings

As of late, McDonalds has found it rather hard to bring large numbers of customers into their stores. People are eating at fast food chains less due to the recession, and when they do go out to eat, chances are that they aren’t going to do so at a McDonald’s.

One of the ways that McDonald’s has tried to retain customers is by adding a bit of variety to their menu. One of the latest attempts to do this were called “Mighty Wings” – simply McDonald’s branded chicken wings. However, customers found them far too expensive and altogether too spicy, and now it is being reported that McDonald’s has about 10 million pounds of Mighty Wings still sitting in frozen storage.

The current plan is to begin selling Mighty Wings again, even though the initial Fall promotion where they were introduced has been expired for quite a while. In this new promotion, the Mighty Wings will be cheaper (three for $2.99), which finally brings them in line with the prices that competitors place on the same type of product.

Franchisees are quite furious about this whole affair, but it seems like corporate is doing what they can for them.

http://blogs.wsj.com/corporate-intelligence/2013/12/18/mighty-wings-saga-leaves-mcdonalds-with-a-frozen-stockpile/